New TS Drivers, Born from the Titleist Speed Project, at DeMane Golf

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New TS2 and TS3 Models Deliver Faster Ball Speed with Higher Launch, Lower Spin and Increased MOI for Explosive Distance

A two-year mission to design greater speed into every detail of driver technology has led to the introduction of the new Titleist TS drivers, available at DeMane Golf in Greenwich, CT.

This mission – the “Titleist Speed Project,” as it was referenced internally by the Titleist Metalwoods R&D team – began with a challenge from the game’s best players to make Titleist drivers as fast as possible. What followed was a relentless pursuit to solicit speed from every micron and milligram of the driver head, culminating with the development of two new driver models – TS2 and TS3 – engineered to deliver faster ball speed with higher launch, lower spin and increased MOI for more distance and game-changing forgiveness.

At the U.S. Open at Shinnecock Hills, the first week that TS (“Titleist Speed”) drivers were available for competition, it became immediately clear that the new TS2 and TS3 models had passed the test. Seventeen players put TS drivers in play – including Justin Thomas, who unleashed a career-long 422-yard drive in Round 1 – an unprecedented shift for the week of a major championship. Three starts later, Thomas earned his first World Golf Championships title with a four-shot victory at Firestone, crediting the performance gains of his TS3 9.5º driver.

TITLEIST SPEED CHASSIS

The future of “Titleist Speed” is driven by the creation of the new Titleist Speed Chassis, comprising four key innovations:

  • Ultra-Thin Titanium Crown. The thinnest cast titanium crown in the game (20 percent thinner than 917 drivers) allows weight to be shifted lower and deeper.

  • Thinner, Faster Face. The fastest face Titleist has ever made – a refined Radial VFT (variable face thickness) that reduces weight by up to six grams – delivers faster ball speeds and increased forgiveness. The TS face is so thin that the score lines must be lasered on (instead of etched into the face like prior generations).

  • New Streamlined Shape. Enhanced aerodynamic shaping reduces drag, allowing golfers to swing faster, increasing club head speed for more distance.

  • Optimized Weight Distribution. Refined crown and variable face thicknesses create the lowest CG ever in a Titleist driver for higher launch and lower spin. The resulting MOI is up to 12 percent higher than 917, creating a powerful combination of speed and stability.

“From start to finish, the TS Project was about driving ball speed and unlocking a level of performance that golfers simply couldn’t ignore,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “In order to do that, we knew we had to look at things differently. We challenged ourselves to deconstruct the driver and then literally build it back up, piece by piece, to be faster, longer and better in every way possible. R&D had been exploring some unique constructions early on that were really compelling in theory, but they simply couldn’t beat the performance of our all-titanium Speed Chassis. We know performance is the story that golfers care about. From the ball speed and distance gains we’re seeing both on tour and with amateur golfers, it’s clear that TS metals deliver a new level of Titleist Speed.” 

TWO WAYS TO SPEED

TS drivers bring more speed to golfers through two distinct designs. The new TS2 lets golfers swing aggressively with maximum forgiveness across the face, while TS3 offers speed-tuned distance with dynamic forgiveness through SureFit CG. Both models feature Titleist’s patented SureFit hosel with 16 independent loft and lie settings to create a more consistent and optimized ball flight through precision fitting, which I can help you with here at DeMane Golf.

TS2 DRIVERS – STRAIGHT SPEED.

  • Explosive distance across the face and maximum forgiveness

  • Adjustable Swingweight, Fixed CG Location

  • High Launch, Low Spin

  • Modern Shape, 460cc

  • Available in 8.5°, 9.5°, 10.5°, 11.5° lofts



New Pro V1 and Pro V1x Golf Balls Available at DeMane Golf

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2019 Models Provide Improved Tee-To-Green Performance with New High Optic Yellow Color Option

Faster from core to cover, the new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin for more distance, while providing the best short game control to help golfers shoot lower scores. At Demane Golf, we have them all, so come on down!

The advancements of 2019 Pro V1 and Pro V1x, now available in our Greenwich golf shop, underscore the Titleist R&D and Operations teams’ relentless mission to continuously improve the best performing, most consistent golf balls in the game.

“When we set out to develop the 2019 models, we found that golfers at every level are extraordinarily satisfied with the performance of their Pro V1 or Pro V1x. At the same time, golfers keep telling us they would still like more distance – as long as they don’t have to give anything else up,” said Michael Mahoney, Vice President, Golf Ball Marketing. “Through the prototyping process, our chemists and engineers discovered a way to cast an even thinner urethane cover, and therefore increase the percentage of speed-enhancing materials in the overall construction. Pro V1 and Pro V1x are now even faster, as a result, all while maintaining the scoring performance and feel characteristics that golfers demand from these golf balls.”

2019 PRO V1 & PRO V1x TECHNOLOGY

Innovations in Titleist’s industry-leading multi-component technology and precision manufacturing process have combined to deliver the most advanced Pro V1 and Pro V1x models yet – available for the first time in both white and high optic yellow:

  • 17% thinner cast Urethane Elastomer cover system delivers more ball speed. The advancement of Titleist’s thermoset urethane casting technology has allowed our engineers to cast a thinner layer of the proprietary cover formulation, developed exclusively for Pro V1 and Pro V1x, while retaining its trusted Drop-and-Stop™ greenside control and soft feel.

  • Faster ionomeric casing layer increases ball speed and lowers long game spin. Beneath the thinner cover, the speed enhancing casing layer has thickened by 14% on Pro V1 and 11% on Pro V1x, creating higher ball speeds with lower driver and long game spin.

  • New 2.0 ZG Process Cores are formulated for more distance. The outermost portions of the solid core Pro V1 and dual core Pro V1x have increased in stiffness while maintaining their soft centers, creating faster engines with higher ball speed and lower long game spin.